Is Email Dead Yet?

Email is like a cat. I don’t know if it has nine lives, but people still use this form of communication even though it’s been pronounced dead many times in recent years.
The general consensus among experts in online communication is that social media is killing the medium of email. Just as companies and organizations are getting pretty good at making their email newsletters look professional, it seems that more people are rendering email as the means of communication from a bygone era (sorry ConstantContact.com!).

 

Email Dead Yet

Is Email Dead Yet

As a rabbi who has worked a lot with Jewish teen communities, I learned a few years ago that teens had given up on email. To reach their virtual inbox, the communication has to come in the form of a text message, online chat, or Facebook message. For the young generation that’s never had to handwrite a letter, email just seems too formal.
Once I noticed that teens were neither reading nor replying to standard email messages I decided to give out my cellphone number. All of a sudden I found that the communication with the teens was flowing via text messages.

I’m not saying that teens will look at an email account the same way they look at a Fax machine or a VHS tape, but they’re preferred method of communication doesn’t involve the @ sign.
So, how does one reach the target audience if email is dead (or at least on life support)?

Englin Consulting added its voice to the “Email is Dead” discussion by blogging:

“…the advent of devices like iPhones and Droids that make it easy to quickly delete emails without even looking at them, plus the spreading reach of social media sites like Facebook and Twitter, plus the email overload many people experience in their inboxes equals the demise of mass email lists as a productive tool. Facebook’s COO recently revived the debate, saying that because young people don’t use email the demise of email is imminent.”
However, the consulting firm still maintains that email is an important and effective communications tool, albeit one that could use some strategic rethinking.
On its blog they offer three things to consider about your organization’s email list, including 1. Size matters; 2. Content matters; and, 3. Email matters.
Email isn’t dead, although it’s dying. A recent study, quoted by Englin Consulting, reveals that 58% of people check email first thing in the morning before doing anything else online. And mass email lists remain a critical and even growing component of many organization’s fundraising, advocacy, and education program — one that still delivers results. However, that same study showed that more than 10% of people log onto Facebook first thing, 20% start with a search engine or portal site, and 5% head first to online news.
Businesses and organizations need to be more creative with their email marketing. Maybe social media hasn’t killed email, but it’s certainly giving it a beating… Don’t believe me? Just go here and click the “SMACK” button.

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Jewish Techs: The Jewish Technology Blog

This blog looks at how modern technology affects Jewish life, particularly the impact of the Internet on Jews across the globe. The Internet has made the Jewish community seem smaller. The Jewish Techs blog, written by blogger Rabbi Jason Miller (The Techie Rabbi), explores the places where Jewish culture, education and faith intersect with technology. Of course, like anything, Jews will continue to ask if technology is good or bad for the Jews – the age old question of our people. Good or bad, it is undisputed that technology has changed Jewish life. If you’re Jewish or interested in technology or both… you’ll enjoy the conversation. Thanks for reading the Jewish Techs blog.

The Techie Rabbi – Rabbi Jason Miller

Rabbi Jason Miller, the Techie RabbiJason Miller is NOT your typical rabbi. Known as the Techie Rabbi, he launched Access Computer Technology in 2010 and has grown it into a full-scale technology firm that provides social media marketing consulting and web design in addition to IT support. Ordained at the Jewish Theological Seminary a decade ago, Rabbi Jason has made a name for himself as a popular blogger, social media expert, educator and entrepreneur. Based in Detroit, his congregation includes more than a million people who read his blog and follow him in Cyberspace. He began the Jewish Techs blog in January 2010 as the New York Jewish Week's technology expert.

An entrepreneurial rabbi and an alum of Clal's "Rabbi Without Borders" fellowship, Jason Miller is a rabbi and thought leader whose personal blog has been viewed by millions. The Detroit Free Press called him “the most tech-savvy Jewish leader" and the Huffington Post ranked him among the top Jewish Twitter users in the world. A social media expert, Rabbi Jason is a popular speaker and writer on technology and its effect on the Jewish world. He writes the "Jewish Techs" blog for The Jewish Week and the monthly "Jews in the Digital Age" column for the Detroit Jewish News.

Miller won the 2012 Young Entrepreneur of the Year Award from the West Bloomfield Chamber of Commerce and is one of the winners of a Jewish Influencer award from the National Jewish Outreach Program.