Israeli Company Taboola Buys Perfect Market

Israeli company Taboola brings native to programmatic with its recent acquisition of Perfect Market. Taboola, the leading content discovery platform, today announced that it has acquired Perfect Market, a leading provider of digital publishing software solutions for driving traffic, engagement and revenue. Taboola’s expected annualized run-rate post-acquisition will reach approximately $250M. By combining Perfect Market’s programmatic advertising technology with Taboola’s global, industry-leading content distribution and monetization capabilities, Taboola will create a world-class content discovery platform that provides publishers with a “one-stop-shop” for full page monetization across all platforms. The new programmatic offering will be called “Taboola-X,” and will enhance Taboola’s existing paid-content offering.

“Early on, we identified a need by publishers for a consolidated solution, including both native placements in-feed and programmatic. Perfect Market has put together an impressive team as well as created superior programmatic technology, and together, we’ve teamed up to provide publishers with innovative solutions to help streamline all content and revenue efforts,” said Adam Singolda, founder and CEO of Taboola. “With Taboola-X and the introduction of full page monetization opportunities, publishers will be able to drive even stronger monetization results across all platforms with Taboola, and drive an exciting ROI back to content and journalism.” Prior to founding Taboola, Singolda developed his analytical skills while serving as an officer in an elite mathematical unit of the Israeli National Security Agency.

 

Taboola-publishers-screenThe acquisition supports Taboola and Perfect Market’s shared mission to help publishers engage consumers as well as generate revenue. The combined solution will provide publishers with the ability to monetize IAB (Interactive Advertising Bureau) standard size ad units on their websites by delivering the right sponsored message to users in real-time.

Magna Global projects that U.S. programmatic ad spending will reach $9.8 billion this year. Globally, Display is projected to grow to $51.8 billion with overall Internet advertising spend reaching $121 billion. The Perfect Market transaction, Taboola’s first acquisition, will help to accelerate programmatic native advertising growth overall in the market.

“It’s no secret that Taboola delivers amazing revenue for their publishers, all while providing top-notch customer service,” said Julie Schoenfeld, CEO at Perfect Market. “We’re honored to be working with a company that is growing at warp speed and we’re excited to join forces with Taboola to help even more publishers in the market by expanding our product offerings to mid-market publishers for the first time.”

Headwaters MB, an investment banking firm, advised Perfect Market on the transaction.

Taboola is headquartered in New York City, with R&D in Israel and offices in London and Bangkok, Taboola is the leading content discovery platform. Taboola serves over 150 billion content recommendations to over 400 million unique visitors every month on the Web’s most innovative publisher sites, including USA Today, The Huffington Post, Time, and The Weather Channel. Publishers, marketers, and agencies leverage Taboola to retain users on their sites, monetize their traffic, and distribute their content to drive high-quality audiences.

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Jewish Techs: The Jewish Technology Blog

This blog looks at how modern technology affects Jewish life, particularly the impact of the Internet on Jews across the globe. The Internet has made the Jewish community seem smaller. The Jewish Techs blog, written by blogger Rabbi Jason Miller (The Techie Rabbi), explores the places where Jewish culture, education and faith intersect with technology. Of course, like anything, Jews will continue to ask if technology is good or bad for the Jews – the age old question of our people. Good or bad, it is undisputed that technology has changed Jewish life. If you’re Jewish or interested in technology or both… you’ll enjoy the conversation. Thanks for reading the Jewish Techs blog.

The Techie Rabbi – Rabbi Jason Miller

Rabbi Jason Miller, the Techie RabbiJason Miller is NOT your typical rabbi. Known as the Techie Rabbi, he launched Access Computer Technology in 2010 and has grown it into a full-scale technology firm that provides social media marketing consulting and web design in addition to IT support. Ordained at the Jewish Theological Seminary a decade ago, Rabbi Jason has made a name for himself as a popular blogger, social media expert, educator and entrepreneur. Based in Detroit, his congregation includes more than a million people who read his blog and follow him in Cyberspace. He began the Jewish Techs blog in January 2010 as the New York Jewish Week's technology expert.

An entrepreneurial rabbi and an alum of Clal's "Rabbi Without Borders" fellowship, Jason Miller is a rabbi and thought leader whose personal blog has been viewed by millions. The Detroit Free Press called him “the most tech-savvy Jewish leader" and the Huffington Post ranked him among the top Jewish Twitter users in the world. A social media expert, Rabbi Jason is a popular speaker and writer on technology and its effect on the Jewish world. He writes the "Jewish Techs" blog for The Jewish Week and the monthly "Jews in the Digital Age" column for the Detroit Jewish News.

Miller won the 2012 Young Entrepreneur of the Year Award from the West Bloomfield Chamber of Commerce and is one of the winners of a Jewish Influencer award from the National Jewish Outreach Program.