Israeli Company’s Mobile App That Saves Lives

As I walked around the massive convention center at the International Consumer Electronics Show (CES) last week in Las Vegas, I heard three words echoing in my head. These three words, “Make it practical,” have become something of a litmus test for me when it comes to technology innovation.

Each year so many of the exhibits at CES dazzle and delight the 200,000 attendees, but I’m a practical techie. I want to make sure that tech innovators are developing with a sense of purpose. Augmented reality video games are impressive and get points for their “wow factor,” but there is so much potential for tech innovation to improve our lives and the world around us. I find myself most impressed with the new technology that has true utility for us in our lives.

One thing that makes me happy is that I’ve noticed that each January at CES companies continue to build on previous innovations and find ways to use the technology in meaningful ways. A few years ago the few booths showcasing 3D printers simply created little plastic tchotchkes. In 2015, dozens of 3D printing companies were experimenting with ways these printers could revolutionize the medical industry. A handful of years ago at CES wearables were the big rage, but it took a few years to realize how these devices could make us healthier. The same is true with drones. The Internet of Everything is only impressive if it improves our environment. The technology of the future isn’t just technology that has utility; it is technology that has the power to save your life.

mobile-app-taking-medication

This was the conversation I found myself engrossed in with Omri Shor, the CEO of MediSafe. Omri, an Israeli man about to relocate his Israel-based company and his family to Boston, told me about the “aha moment” he had several years ago that led him to create his medication management platform. His insulin-dependent diabetic father couldn’t remember if he had taken his dose of insulin. He asked Omri if he recalled and he quickly answered, “No.” His response meant that he hadn’t remembered, but his father took it to mean that he hadn’t injected himself yet. He went ahead and took a second life-threatening dose of insulin and an emergency situation ensued. At that moment Omri recognized there must be a better way.

I definitely related to the story Omri told me. My father is also an insulin-dependent Diabetic and like Omri’s father, he is also very tech savvy. That makes it difficult to understand why these men use such a non-technical way to administer, monitor and maintain their medicine dosages. The entrepreneurial Israeli immediately got to work forming MediSafe with his brother to fix this worldwide problem.

MediSafe, which helps individuals become healthier, has become the leading global medication maintenance platform. Using a cloud-synced mobile management system, it really makes it easier for caregivers to give the support needed to help their loved ones get healthier. They have developed both iOS and Android apps for smartphones and tablets, with over 1.3 million mobile downloads to date.

The MediSafe mobile app will remind the patient when to take the medication (whether a pill capsule, liquid medicine or injection). Users can also update the app manually. The Med-Friend feature (family member or caregiver) is notified if the patient doesn’t check in, so they can offer a reminder. This is a great opportunity for parents, school nurses, nursing home attendants and camp counselors to be able to monitor a patient’s medication schedule. MediSafe will remind the patient to take the medcations, keep track of which pill they took and when, and then offer a reminder to refill the medication.

MediSafe’s mobile-first approach involves creating personalized interventions to the major causes of non-adherence — forgetfulness, lack of support, emotional distress, information overload, low engagement, and rising medication costs. Through its platform, the company is enabling tighter care coordination between patients, caregivers, physicians, and other providers. Just today it was announced that MediSafe has raised a $6 million Series A Round led by Pitango Venture Capital. Others participating in the round include 7wire ventures, as well as investors from previous rounds.

MediSafe will allocate the $6 million in new funding toward accelerating user growth in the U.S. market, where nearly half of Americans are prescribed at least one medication on a daily basis. The company will focus on expanding the suite of medication management solutions available, enhancing overall user experience within its mHealth apps, and accelerating market penetration, through a network of distribution, technology and data partnerships.

No matter how complex the health condition is — from diabetes to aggressive cancer treatments — MediSafe improves health and removes the stress of taking daily medications. It is truly an innovative technology with a real purpose. Hopefully other tech innovators will take notice and follow suit.

Cross-posted to Huffington Post Technology

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Jewish Techs: The Jewish Technology Blog

This blog looks at how modern technology affects Jewish life, particularly the impact of the Internet on Jews across the globe. The Internet has made the Jewish community seem smaller. The Jewish Techs blog, written by blogger Rabbi Jason Miller (The Techie Rabbi), explores the places where Jewish culture, education and faith intersect with technology. Of course, like anything, Jews will continue to ask if technology is good or bad for the Jews – the age old question of our people. Good or bad, it is undisputed that technology has changed Jewish life. If you’re Jewish or interested in technology or both… you’ll enjoy the conversation. Thanks for reading the Jewish Techs blog.

The Techie Rabbi – Rabbi Jason Miller

Rabbi Jason Miller, the Techie RabbiJason Miller is NOT your typical rabbi. Known as the Techie Rabbi, he launched Access Computer Technology in 2010 and has grown it into a full-scale technology firm that provides social media marketing consulting and web design in addition to IT support. Ordained at the Jewish Theological Seminary a decade ago, Rabbi Jason has made a name for himself as a popular blogger, social media expert, educator and entrepreneur. Based in Detroit, his congregation includes more than a million people who read his blog and follow him in Cyberspace. He began the Jewish Techs blog in January 2010 as the New York Jewish Week's technology expert.

An entrepreneurial rabbi and an alum of Clal's "Rabbi Without Borders" fellowship, Jason Miller is a rabbi and thought leader whose personal blog has been viewed by millions. The Detroit Free Press called him “the most tech-savvy Jewish leader" and the Huffington Post ranked him among the top Jewish Twitter users in the world. A social media expert, Rabbi Jason is a popular speaker and writer on technology and its effect on the Jewish world. He writes the "Jewish Techs" blog for The Jewish Week and the monthly "Jews in the Digital Age" column for the Detroit Jewish News.

Miller won the 2012 Young Entrepreneur of the Year Award from the West Bloomfield Chamber of Commerce and is one of the winners of a Jewish Influencer award from the National Jewish Outreach Program.