“Because that’s how we’ve always done things!” I wish I had a dollar for every time I heard a professional in a synagogue or Jewish nonprofit utter those words. For some reason, synagogues and Jewish nonprofits are very late adopters …

Synagogues and Jewish Nonprofits Should Upgrade Communications in 21st Century Read more »

The Detroit Free Press ran an article detailing how social media is being used by religious leaders. In his article “What Would Jesus Tweet?,” religion editor Niraj Warikoo looks at how houses of worship are using Facebook and Twitter to …

Religion and Social Media Read more »

As a rabbi who is a social media expert, I find myself consulting a lot of synagogues and Jewish nonprofits on their social media strategy. The leaders of these institutions all recognize that they require a social media strategy, but …

Do Jewish Organizations Understand Social Media Marketing? Read more »

Esther’s in Vegas. No, not THAT Esther? We’ll shift our focus to Queen Esther in less than two weeks. For now, the focus is on another Esther. Connected Jewish leaders know that Esther Kustanowitz, the writer and social media consultant, …

Twitter and Jewish Conferences Read more »

Whenever I am asked to consult synagogues and Jewish nonprofits on their Web presence, the first thing I do is take a look at their current website and try to determine in which year it was created. I can usually …

Best Websites for Jewish Organizations and Synagogues Read more »