Esther’s in Vegas. No, not THAT Esther? We’ll shift our focus to Queen Esther in less than two weeks. For now, the focus is on another Esther. Connected Jewish leaders know that Esther Kustanowitz, the writer and social media consultant, …

Twitter and Jewish Conferences Read more »

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I set up my Facebook account in 2004 none of my real life friends had accounts yet. At that stage in the social networking site’s development, a Facebook account was only for university students (or at least anyone with a …

Grandparents and Facebook: When Bubbie and Zaydie Log In Read more »

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When it comes to exploiting the Internet for publicity, no Jewish organization does it better than Chabad. Back in the 90’s, Chabad Lubavitch took full advantage of the virtual communities on America Online (AOL) and then launched some of the …

Looking at Chabad’s Success with the Web and Social Media Read more »

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For several years when you put whitehouse.com into your web browser it wouldn’t take you to the official home of our President on the Web, but rather to the home of a pornographic Web site. In 2004, the owner of …

Porn Website Owner Sells Twitter Handle to State of Israel Read more »

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Each synagogue minyan(daily prayer group) has the one person who always seems to be there. In some congregations, this might be the gabbai(a ritual director of sorts). In other shuls it might be the rabbi. And in others it might be …

Foursquare and Religion: Who’s Mayor of the Minyan? Read more »

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