Ron Shoshani’s Israeli Photography

Yesterday’s news was focused on photo editing. A national conversation on the ethics of doctoring photos was kicked off when a Brooklyn-based Hasidic Yiddish language newspaper used Photoshop to airbrush out two prominent women — Hillary Clinton and Audrey Tomason — from an iconic photo released by the White House. More than a rant on the extremes to which the ultra-Orthodox will go to keep photos of women from the pages of their newspapers, what I find most interesting is the question of when it is appropriate to alter a photograph.

But rather than presenting all the instances when one might alter a photograph and arguing that there are times when it’s acceptable to touch up a photo without misrepresenting the historical record, I thought that in honor of Israel Independence day I would focus on one artist who alters photos to create beautiful art that pays tribute to Israel’s cosmopolitan city of Tel Aviv.

Ron Shoshani Photography Israel

Ron Shoshani’s Israel Photography

Israeli artist Ron Shoshani produces images of Tel Aviv and other contemporary scenes from Israel using the latest technology. Producing such photographs in the past with the use of high-end filters and processing was too expensive, he says. Today, Shoshani is able to create digital photo manipulations in just minutes by applying different post-production filters to his images.

After shooting between 500-700 photographs at each location with an array of different angles, Shoshani then experiments with different lighting and filtering effects that can be applied to all the photographs through batch filer processing. A technique that once took days now only takes him a couple hours.

The artist developed a unique process that consists of a mix of stand alone digital manipulation tools, commercial digital retouch applications and layered textures that have created a unique “signature” of his works that is being recognized around the world.

When I asked Shoshani why he chose Tel Aviv as the subject of most of his photography he gave me two answers. First, he explained, “My family, as pioneers, came to Tel Aviv around 100 years ago and established their life and business in the city. I was born and raised in Tel Aviv as well, and although I was traveling around the world a lot, as a Jew, Tel Aviv is where my heart is. I love the city… this is the ‘Big Apple’ of every Jewish person.” He also has chosen Tel-Aviv as the main focus of his photography as an effort to create iconic photos of the city and to present Tel Aviv like every other international, modern and cosmopolitan city.

Known on the Web as “Ronsho,” Shoshani’s photo collection has been receiving much attention. His photos are displayed and available for sale throughout the Web at such sites as Flickr and Red Bubble. He’s frequently asked to have his photos represent Israel in the media and Time Out Tel Aviv magazine used one of his Tel Aviv skyline photos for its cover story about Tel Aviv.

He explains, “When people see the city the way it was presented on the cover of a magazine, it’s a perception change. It contradicts the regular daily news in which they’ve been hearing about Israel. It makes people think ‘I wanna’ be there. I didn’t know that Israel looked like this.’ With this in mind, the strong power of a visual is being translated into a different mindset.”

So, this week when so many are chastising a newspaper for altering a photo in a negative way, let’s recognize Ron Shoshani who is altering photos with artistic talent to represent Israel in the best light (and filter). Happy 63rd year of independence to Israel!

Tagged with: , , , , , , , , , ,
Posted in Jewish Techs Blog

Jewish Techs: The Jewish Technology Blog

This blog looks at how modern technology affects Jewish life, particularly the impact of the Internet on Jews across the globe. The Internet has made the Jewish community seem smaller. The Jewish Techs blog, written by blogger Rabbi Jason Miller (The Techie Rabbi), explores the places where Jewish culture, education and faith intersect with technology. Of course, like anything, Jews will continue to ask if technology is good or bad for the Jews – the age old question of our people. Good or bad, it is undisputed that technology has changed Jewish life. If you’re Jewish or interested in technology or both… you’ll enjoy the conversation. Thanks for reading the Jewish Techs blog.

The Techie Rabbi – Rabbi Jason Miller

Rabbi Jason Miller, the Techie RabbiJason Miller is NOT your typical rabbi. Known as the Techie Rabbi, he launched Access Computer Technology in 2010 and has grown it into a full-scale technology firm that provides social media marketing consulting and web design in addition to IT support. Ordained at the Jewish Theological Seminary a decade ago, Rabbi Jason has made a name for himself as a popular blogger, social media expert, educator and entrepreneur. Based in Detroit, his congregation includes more than a million people who read his blog and follow him in Cyberspace. He began the Jewish Techs blog in January 2010 as the New York Jewish Week's technology expert.

An entrepreneurial rabbi and an alum of Clal's "Rabbi Without Borders" fellowship, Jason Miller is a rabbi and thought leader whose personal blog has been viewed by millions. The Detroit Free Press called him “the most tech-savvy Jewish leader" and the Huffington Post ranked him among the top Jewish Twitter users in the world. A social media expert, Rabbi Jason is a popular speaker and writer on technology and its effect on the Jewish world. He writes the "Jewish Techs" blog for The Jewish Week and the monthly "Jews in the Digital Age" column for the Detroit Jewish News.

Miller won the 2012 Young Entrepreneur of the Year Award from the West Bloomfield Chamber of Commerce and is one of the winners of a Jewish Influencer award from the National Jewish Outreach Program.